The Most Popular Nicotine Pouch Brands [Most Popular All-white snus]

The use of nicotine pouches, also known as white snus, tobacco-free snus, or all-white, is increasing at a rapid pace. Nicotine pouches have become more prevalent among women than traditional tobacco snus. The usage of nicotine pouches is on the rise across all demographics, including among men.

There are several reasons for this increase in popularity, including that they do not discolor teeth and are perceived as a fresher alternative. Additionally, 45 percent cited quitting smoking as the primary reason for using nicotine pouches. The percentage of women who reported starting to use nicotine pouches was 56 percent, while 35 percent were among men. Furthermore, the percentage of nicotine pouch users increased from 25 percent in 2020 to 45 percent in 2021.

For several years, the most-sold snus brand was Knox, but in 2022, Velo closed in on the top spot and became one of the best-selling snus brands. The fact that nicotine pouches, which only gained popularity in 2017 and 2018, have risen to the top of all snus varieties, including tobacco snus, indicates the strong trend of growing nicotine pouch usage.

With the steady growth of nicotine pouches, we can expect to see more nicotine pouch brands climbing to the top of the most popular snus brands – a list that has been dominated by tobacco snus since the rise of nicotine pouches in 2017 and 2018.

Many different Brands on the market for Nicotine Pouches

Nicotine pouches are a relatively new product on the market. They resemble traditional snus tobacco in many ways, both in terms of usage and appearance, but with the significant difference that they do not contain tobacco. It can be described as product development of snus tobacco where manufacturers have questioned whether tobacco is truly necessary to create a snus product. The answer was no, and nicotine pouches – tobacco-free snus – were born.

When nicotine pouches were new on the market, there was a relatively small selection to choose from. There were primarily two brands, Velo and Zyn, and naturally only a limited number of flavors and formats.

However, as the popularity of nicotine pouches has grown, so has the availability of nicotine pouches on the market. Today, there is an enormous selection of nicotine pouches on the market in an endless variety of flavors, formats, and nicotine strengths. This is good news for all snus users as it means that you can try, explore, and find your favorite.

But with so many nicotine pouches to choose from – which is the best? And what are the most popular nicotine pouches?

The short answer is that it depends. Preferences when it comes to nicotine pouches are highly personal, and a brand that you love may not suit anyone else at all. What we can look at, however, is the number of sold units to see what the market as a whole prefers.

However, we recommend that you do not solely follow the trend when choosing your nicotine pouches. Sure, popularity can reflect quality, but there are more factors to consider.

Different brands are known for different things and manufacture their nicotine pouches in distinct ways. Some manufacturers, for example, tend to produce nicotine pouches with higher moisture content, such as Swave. If you prefer drier pouches that drip less, this may not be the ideal choice for you, even if it is a very popular brand on the market.

Likewise, some brands may focus on producing stronger nicotine pouches, but if you have a preference for weaker strengths, then this brand is likely not for you.

Most Popular Brands for Nicotine Pouches – Tobacco-Free Snus

Below, we examine the most popular manufacturers and brands of nicotine pouches. Note that the brands are listed in no particular order. The popularity may change over time due to a range of factors such as the introduction of extremely popular flavors, effective marketing, and new product developments. However, these brands are those that have remained strong and increased in popularity over the years.

VELO

VOLT

VOLT’s most noteworthy launch is its Pearls technology. This means that the contents of the pouches are shaped like pearls instead of powder. This results in a better fit, faster flavor and nicotine release, and a completely unique feel under the lip. This launch is a first in the world and is a testament to the brand’s innovative spirit and capability.

ZYN

Originally ZYN was launched with two flavors: Citrus and mint, but today ZYN offers a broad assortment of different flavors and nicotine strengths. They are made in both mini-dry and slim formats. ZYNs’ high quality, combined with the wide selection of flavors, makes them to one of the most popular brands for tobacco-free nicotine pouches.

Loop

Loop is manufactured by Another Snus Factory and is a semi-young brand. Despite this, Loop has successfully established themselves on the market, and built up a name and reputation, thanks to their unique flavors which stand out from the crown, and therefore become the obvious option for those who look for nicotine pouches with a unique flavor.

On!

Zone X

Zone X excels with unique and exiting flavors. The pouches often have refreshing flavors.