Nicotine Pouches have become immensely popular in Finland in the last couple of years. Swedish tobacco snus has a century-long history in Sweden and nicotine pouches are just a product development of snus with the key difference being that they do not contain tobacco.
Since Finland is part of the EU, snus has not been allowed in Finland because the product is banned in the whole of the EU except Sweden. However, since Sweden and Finland are neighbors, many Finnish people have actively been using snus for many decades. This is hardly a surprise considering that Sweden and Finland share many cultural similarities.
As Nicotine Pouches were launched on the market, things have changed, however. Since nicotine pouches do not contain tobacco, they are allowed in the EU, including in Finland. Since many Finns are familiar with oral nicotine pouches from Snus, it’s not surprising that nicotine pouches have grown tremendously in popularity as the availability of this product has improved.
With the rapidly rising popularity of nicotine pouches, it is becoming increasingly common to find this product all across Finland, from convenience stores to tobacco shops, to of course online stores that deliver all across the country.
If you are a business looking to tap into the emerging market of nicotine pouches, now is a great time to establish yourself in the industry and take advantage of the growing demand – a demand that is projected to continue to grow in the coming years.
For businesses looking to capitalize on this expanding market, sourcing from a reliable wholesale partner is crucial. This is where Swenico comes in.
Swenico is proud to be a trusted wholesale B2B supplier of nicotine pouches for businesses all around the world, including of course our Neighboring country Finland.
Let’s have a closer look at the enormous potential of nicotine pouches and how you can tap into this growing opportunity as a business.
The Unique Features of Nicotine Pouches in Finland
Sweden and Finland share a lot of cultural similarities, including a long history of snus usage. Historically, many Finnish people traveled to Sweden to buy Swedish tobacco snus as it was banned in Finland and other EU countries, except Sweden. This cross-border purchasing highlighted the strong demand for snus among Finnish consumers. Whilst snus is not allowed to be sold in Finland, a large number of Finnish people actively use this product, particularly along the Finnish-Swedish border.
However, with the advent of nicotine pouches, the landscape has changed dramatically. Unlike tobacco snus, nicotine pouches are not banned in the EU or Finland. This legal acceptance has made nicotine pouches easily accessible to Finnish consumers who can now order them online or buy them from local stores. This development has opened up a tremendous opportunity for businesses looking to tap into a market that has long been popular but is now directly available in Finland.
Nicotine Pouches have not only grown in popularity in Finland but all across the world. This is because of the many benefits that this product offers over other nicotine alternatives, in particular smoking. Nicotine pouches are smoke-free and free from tobacco, which means they have a substantially lower risk, especially when compared to the detrimental health effects of tobacco smoking.
Whilst it has taken some time for countries that are unfamiliar with oral nicotine pouches to grow increasingly fond of nicotine pouches, Finland was quick to adopt this novel product, which has led to a rapid rise in its usage.
Moreover, the convenience of nicotine pouches brings about many benefits that make this product even more appealing. Nicotine pouches can be used anytime and anywhere, without anyone ever having to know you are using them. They can be used indoors, in an office, on public transportation, or on an airplane, all of which are places where it is generally difficult to use most other nicotine pouches. This makes them extremely convenient and practical to use.
In addition, the growing popularity of nicotine pouches has also seen a rapid rise in available products. This offers tremendous benefits for consumers as it allows everyone to find exactly the pouch that suits their preferences when it comes to flavor, format, nicotine strength, and user experience.
Growing demand for nicotine pouches in Finland
The market for nicotine pouches in Finland has seen significant growth as this product is becoming increasingly available all across the country, unlike tobacco snus which is banned in Finland and has only been available to buy from Sweden.
As discussed earlier, Sweden and Finland share a rich cultural heritage and strong historical ties that extend to various aspects of daily life, including the consumption of snus. There has always been a rather large interest in oral nicotine products in Finland due to its proximity to Sweden but due to limited availability and the difficulty of buying, it has made many Finns turn to other nicotine products that are more easily available in Finland.
That said, nicotine pouches are allowed to be sold in Finland which has allowed consumers to finally easily buy this product in the country. The improved availability has naturally met the underlying demand for oral nicotine pouches that are closely connected to Finnish culture, and this demand continues to grow as more and more Finns turn to alternative and less harmful nicotine products.
For many years, Finnish people have traveled to Sweden to purchase Swedish tobacco snus. This practice was driven by the popularity of snus in Sweden and the proximity of the two countries, which made cross-border travel convenient. Sweden has a long-standing tradition of snus consumption, and it is the only EU country where the sale of tobacco snus is legal. This accessibility in Sweden made it a prime destination for Finnish snus users.
The ability to order nicotine pouches online has greatly increased their accessibility for Finnish consumers. They can now conveniently purchase their preferred nicotine products from the comfort of their own homes.
Nicotine pouches are now also available in various retail outlets across Finland, including convenience stores, supermarkets, and specialty shops. This widespread availability has made it much easier for consumers to find and purchase nicotine pouches.
Lastly, as health awareness grows, more consumers are seeking alternatives to traditional tobacco products. Nicotine pouches offer a tobacco-free and smoke-free option that appeals to health-conscious individuals.
The Market Potential for Nicotine Pouches in Finland
The rapidly growing demand for nicotine pouches in Finland has opened up tremendous business opportunities for anyone looking to tap into the potential of this market. Businesses have the opportunity to tap into this growing demand by offering a variety of nicotine pouch products.
The historical popularity of snus in Finland indicates a strong market potential for nicotine pouches. With the barriers to access removed, there is a significant opportunity for growth and expansion in this market.
The growing demand for nicotine pouches in Finland depends on several reasons however, its growing popularity is slightly different than the growth in most other countries. This is because there has always been a demand and long history of oral nicotine pouches (predominantly snus) in Finland so Finns have always been familiar with this type of product – and many have actively been using snus.
As such, when nicotine pouches first came to market in around 2015/2016, and nicotine pouches of all nicotine strengths became allowed in 2023, there was explosive growth as the underlying demand could finally be met. In other words, the demand has always been there, and now that these products are easily accessible in Finland, the demand can finally be met.
Why Choose Swenico as Your Wholesale Partner?
As discussed above, this rapidly growing market presents an amazing opportunity for businesses who want to take advantage of this growing market.
If you want to start selling nicotine pouches in Finland, you need a trusted wholesale nicotine pouch partner and this is where Swenico comes in.
Swenico is based in the home country of snus and nicotine pouches, Sweden, which is also a neighboring country to Finland. Our warehouse is located in Stockholm, close to Arlanda Airport and just over an hour’s flight away from Helsinki. Our proximity to Finland and the cultural similarities between Finland and Sweden gives us a particularly good understanding of the Finnish market which has made us a go-to choice for businesses all across Finland for their wholesale nicotine pouch needs.
Being a neighboring country to Finland and just an hour away by plane allows for extremely fast, often next-day deliveries to Finland. This makes the logistics and delivery process very convenient for businesses in Finland.
With years of experience within the nicotine pouch industry and our strategic location in Sweden, we have a deep understanding of the nicotine pouch market as well as market trends and consumer preferences in Finland. Our expertise allows us to provide valuable insights and support to our clients. That way, we function not only as a wholesale supplier but as a valuable partner. We see all our customers not only as customers but as valuable partners because when they succeed, we succeed.
With all of this said, we are very proud to be entrusted by a large number of businesses in Finland to supply them with nicotine pouches for their wholesale needs.
At Swenico, we put great importance on offering a wide assortment of nicotine pouches from a large selection of different brands. This, of course, includes pouches from some of the most popular brands like ZYN, Velo, and White Fox, but also nicotine pouches from lesser-known, up-and-coming brands that nevertheless offer high-quality nicotine pouches with great nicotine pouch experience.
Being based in Sweden, we are close to many factories where nicotine pouches are made. We have strong relationships with many brands and thanks to our bulk purchasing power, we can keep costs down and ultimately pass these savings to you. This ultimately helps improve your profit margins when selling nicotine pouches in Finland.
If you are interested in tapping into the growing market of nicotine pouches in
